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Princes Gate
Project type
2D Social Media Animations
Date
November 2022
Role
Storyboards, Direction, Illustration, Animation, Editing
Princes Gate commissioned Cowshed Communication to create a series of three animated videos for social media, showcasing the proper methods for recycling their bottles in an engaging and lively manner. Cowshed entrusted me with the production process, which involved storyboarding, illustrating, animating, and more. The artwork and animation needed to reflect the brand's essence and core values. By employing a reduced framerate and a subtle ‘boil’ effect in the digital 2D animation, we successfully conveyed the brand's commitment to a homemade and down-to-earth aesthetic.
Client: Princes Gate
Production: Cowshed Communication
Director of Creative: Charlie Simpson
Campaign Director: Charlie Morgan
Production Coordination: Ella Morgan
Campaign Officer: Elouise Hobbs, Maris Latham
Storyboards, Illustrations, Animation, Comp and Edit: Zach F Evans
