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Colgate Strong Teeth
Project Type
3D Motion Design
Date
April 2024
Role
Lead Artist, Animation Direction, FX, Motion, Compositing, Editing
Collaborating closely with the creative teams at Colgate Singapore and India, we delivered 3D visualisations for the product launch of Strong Teeth toothpaste. Through extensive look development and R&D, we crafted a unique and stylistic representation of the Tooth, along with Arginine and Calcium molecules, ensuring they matched the product visuals perfectly. We chose Blender as our primary software, enabling rapid look development and concept creation. Blender's adaptability with other tools like Houdini and Cinema 4D was invaluable, particularly for FX work.
Client: Colgate
Production: Bomper Studio
Creative Director: Emlyn Davies
Producer: Robyn Viney
Production Coordination: Molly Stracy
Lead Artist: Zach F Evans
Technical Animator: Mark Procter
